Academic Detailing
Industry Challenge
Busy Medicaid providers often find it difficult to review new information and updates on subjects that affect them, such as generic drug utilization, the preferred drug list (PDL), and the prior authorization (PA) program. Administrators need a thorough, yet efficient way to inform prescribers about Medicaid changes.
Solution
Face-to-face, one-on-one interaction is the best approach for providing information and education. HID’s Academic Detailing services maximize the benefits of this approach. Our programs, which follow the “detailing” model used by pharmaceutical manufacturers*, efficiently inform clinical providers on Medicaid programs and new developments.
The HID professionals who provide Academic Detailing services are called pharmacy specialists. These individuals, selected for their communication and organizational skills, are supervised by our Academic Detailing Coordinator, a licensed RN with many years of clinical and managerial experience. HID's pharmacy specialists―all trained in the PDL and PA process―educate Medicaid providers within their own practice on the appropriate and cost-effective utilization of medications.
Features
- Face-to-face interaction. HID’s pharmacy specialists provide direct education to physicians regarding new programs, changes in programs, and other issues as directed by the client.
- One-on-one, personal assistance. Pharmacy specialists interact with one prescriber at a time―providing information, answering questions, and sharing experience.
- Scheduled visits. All visits to prescribers are scheduled in advance, at the prescriber’s convenience.
- Informative reports. Academic detailing reports provide information regarding physicians who may need more or additional information; specific physicians are targeted when necessary. Reports also provide information regarding academic detailing activities.
- Clear documentation. All visits to physicians are recorded.
- Experienced, local staff. Pharmacy specialists live in the geographic areas they serve and are well trained to provide the information the client wants delivered.
Benefits
- Informed physicians
- Improved healthcare
- Fewer complaints about Medicaid programs
- Reduced costs
For more information on how HID’s Academic Detailing programs can help your organization, contact us.
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* Pharmaceutical companies make concerted efforts to market directly to physicians. A common marketing method involves sending sales staff directly to the physician’s office to meet with the physician in person. In the medical industry, these sales visits are termed “detailing.” Drug companies have found this to be a cost effective way to reach busy physicians.